The Peter J. Tobin College of Business
Queens Campus
Overview
The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.
Courses
Required
- MKT 2301 Principles of Marketing
- MKT 3313 Analytics for Consumer Insight
Select two courses (6 credits) from the following:
- MKT 3312 Marketing Research
- MKT 3319 Digital Marketing Analytics
- MKT 3330 Pricing Strategies and Tactics
- MKT 4399 Marketing Internship in Analytics
Contact Us
Iris Mohr
Department of MarketingThe Peter J. Tobin College of Business, Room 344
mohri@stjohns.edu
718-990-7307