Data Mining

Marketing Analytics Minor



The minor in marketing analytics provides an introduction to the knowledge, skills, and competencies needed to help companies and organizations decide which products and services to sell to which customers at what price through the study of market conditions, competitors' activities, and consumer behavior.



  • MKT 2301 Principles of Marketing
  • MKT 3313 Analytics for Consumer Insight

Select two courses (6 credits) from the following:

  • MKT 3312 Marketing Research
  • MKT 3319 Digital Marketing Analytics
  • MKT 3330 Pricing Strategies and Tactics
  • MKT 4399 Marketing Internship in Analytics

Contact Us

Iris Mohr, Ph.D.

Iris Mohr

Department of Marketing

The Peter J. Tobin College of Business, Room 344