The Lesley H. and William L. Collins College of Professional StudiesQueens Campus
In the fast-changing world of advertising, which is growing over 17% annually, traditional media and conventional methods won’t capture the attention of an increasingly sophisticated consumer. St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build relationships that turn products into brands.
St. John’s graduate students learn the skills employers require by practicing them in every class. Projects include the development of a digital marketing communication plan, a full media plan with a schedule and budget, a multi-channel creative strategy and campaign, in-depth data analysis, and a full integrated advertising plan as a Capstone project. In addition, the St. John’s Design Factory is one of the few U.S.-based locations of this international organization. At our Design Factory, students solve unsolvable problems.
Our faculty comes from New York City’s most creative brand and digital agencies — the shops that have built award-winning campaigns that you know and love. They’ll teach you to:
In three semesters students can gain the knowledge, expertise, and credentials to become a thought leader in integrated advertising communications. Classes are taught at night and online, giving students the flexibility to matriculate on their schedule.
Admission to the M.S. in Integrated Advertising Communications is based on an assessment of your ability to successfully pursue graduate study. This may include proof of previous academic performance, letters of recommendation, and other evidence that shows your academic potential and motivation.
Specifically, you must provide the following for admission consideration:
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Questions? Contact the Office of Graduate Admission:
This master's degree helps future professionals to learn theories of communication and looks at the messaging process holistically, emphasizing the importance of consistency when managing branding campaigns. Our students will be empowered to be better professionals through a thorough understanding of communication channels, feedback loops, and public relations principles, and will be able to practice via capstone projects that enable them to build an integrated branding campaign.
The program will merge theory and practice. Full-time faculty who are leaders in communications and public relations will be paired with adjuncts who work in advertising and media, and will create the connections to industry partners who will serve as case studies sources or as “customer interfaces” for the capstone experiences.