Overhead shot of three students looking at laptop

Advanced Certificate in Marketing Intelligence

Overview

The Advanced Certificate in Marketing Intelligence curriculum provides the skills, insight, and capability to transform data into insightful information that will lead businesses to better results.  Our graduates will understand the role of evidence-based data in decision-making and how to transform that data into a powerful and predictive strategic asset that will ultimately drive optimal results. 

Apply Request Info

Applicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers for the 2022 and 2023 academic years.  Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score. 

The Advanced Certificate in Marketing Intelligence program will sharpen students’ skills in planning, decision-making, and implementation through case studies and hands-on exercises. Students gain perspectives on contemporary theory and practice from a distinguished faculty comprising professors from St. John’s Tobin College of Business and experts from industry.  Students must successfully complete all five courses within a three-year period. The courses may be taken at the Main (Queens) and Manhattan campuses of St. John’s University, as well as through distance education.  A student can enroll in the certificate program by itself or in conjunction with another graduate program (e.g., Master of Business Administration with concentrations in Marketing Analytics or a proposed Master of Science in Marketing Intelligence).

    Courses

    The Advanced Certificate in Marketing Intelligence requires students to complete two courses, along with three elective courses, for a total of 15 credits as follows:

    Required courses (6 credits):

    • BUA 602 Business Analytics
    • MKT 600 Decisions in Marketing Management

    Elective courses (9 credits):
    Students may select their marketing analytics related courses from an array of courses including the following:

    • MKT 601 Marketing Research Seminar
    • MKT 611 Data-Driven Marketing
    • MKT 612 Artificial Intelligence in Marketing
    • MKT 613 Marketing Intelligence Implementation,
    • MKT 614 Brand and Customer Strategic Intelligence
    • MKT 622 Direct Response Marketing
    • MKT 635 Strategic Internet Marketing Analytics

    Admissions

    Application Requirements
    All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:

    • Statement of professional goals and resume which can be uploaded as part of the  application for admission
    • Official transcripts from all undergraduate, graduate and professional schools attended. 
    • Two letters of recommendation, obtained from professional or academic references
    • Official TOEFL or IELTS scores are required for applicants whose native language is not English
    • Students with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES member

    For additional information, please contact:
    Office of Graduate Admission
    The Peter J. Tobin College of Business
    8000 Utopia Parkway
    Suite 114
    Queens, NY 11439
    718-990-1345
    TobinGradNYC@stjohns.edu

    Department Faculty

    Please see a roster of our Departments and Faculty.

    Department Contact